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Vision, Mission & Strategy

Vision

We want to be one of Europe’s best operated and most profitable companies in the area of agriculture and food products.

Why

Based on professional management and best practice, we acquire, develop and operate our business in the area of agriculture and food products.

We ensure attractive return on the operation and increase in value for our investors. We are focused on risk diversification of products and branches of operations.

Mission

We operate FirstFarms with responsibility for the surrounding communities, and we deliver highest quality which is primarily sold locally.

We act on new opportunities, that create value for our investors and for the surroundings.

Every day, we work on creating a more sustainable company.

Strategy ”Vision 2025”

Our organisation is growing and volatile surroundings put new demands to our company. Our group strategy "Vision 2025" is adjusted to the challenges and possibilities that the company are facing.


It contains four defined areas, which we will focus on in our strategic work in the coming years, to be able to continue to run a lucrative business and achieve our goals.

Development of organisation

Based on professional management and best practice, we acquire, develop and operate business in the area of agriculture and food products. Our employees are our most vital asset; their knowledge and competences play a crucial role in FirstFarms’ development. We will therefore to a larger extent focus on developing our employees’ competences, which will support FirstFarms development. At the same time, we will continue to work on offering them a safe and attractive workplace.

Sustainability

We are very much aware that the consumers have even greater demands to us and other food producers. At FirstFarms, we take responsibility for everything we do, and with respect for our consumers, we will strive to meet their demands. Every day, we work on creating a more sustainable company. We have initiated a range of activities, and we will initiate further activities with the purpose to improve our performance in this area.

Business development

In the long term, FirstFarms will continue the growth ambitions, both by expanding the production within the existing business model and by investigating possibilities for expansion of the business model. We see entering strategic partnerships as an important parameter, that will support FirstFarms’ growth. We act on new opportunities, that create value for our investors and for the surroundings.

Improvement of efficiency

FirstFarms’ employees possess unique knowledge, which we will make sure to share across in the Group and it will contribute to make our company even more efficient. In general, utilisation of synergies will be in focus the coming years. Implementation of our strategy and achievement of goals along with the ability to make the right decisions in a larger Group, is dependent on reliable data. Data management and use of digital solutions will be prioritised in the Group.