FirstFarms' values are:
- Growth - scale the business with better bottom line
- Seriousness - not detail is too small, no effort is too big
- Expertise - but keep it simple
- Control of risks - take care of today, actively prepare for tomorrow
In the figure below, FirstFarms' commercial main sources and focus areas to create value are illustrated. From 2017, pig production became one of the sources. The key words are growth, skills, efficiency and compliance within the areas of field production, value add crops, dairy herd, pig production and land development.